First off, let’s start with what the actual issue presented in the article. Channel Ten is removing The Simpsons altogether and replacing it with The Bold and the Beautiful. So, this means that The Simpsons is out and B&B is taking over the 6:00 pm time slot (with Judge Judy taking over 4:30 pm and repeats of Everybody loves Raymond taking over at 3:00 pm).
So, what prompted this sudden change in schedule? At first, I thought it might be because of ratings–how, I had no idea, since I would have thought The Simpsons was doing better than B&B, even with the declining quality of the recent seasons. After all, the Ten website said that, “The Bold and the Beautiful delivered higher ratings worldwide in 2006 than any other daily drama series.” Well, really? Good for them. Still, that was in 2006 and this is the end of 2008, so things might have changed.
Now, according to Wikipedia, B&B “has become the most-watched soap in the world with an audience of an estimated 26.2 million viewers in more than 110 countries worldwide.“ On August 3, 2007, B&B experienced its lowest ever number of viewers in America, 3,048,000. If we compare that to The Simpsons, maybe we can discover why it is that Ten is making this change.
But hold on… Wikipedia says that “the nineteenth season [of The Simpsons] had an average of 7.7 million viewers.” (Note that the twentieth season aired in America in September this year, so the nineteenth is one of those ‘poorer quality’ seasons). So if The Simpsons is a higher rated show, why is Ten replacing it? It must be said, of course, that these ratings are for American TV, so may not be accurate for Australia. So perhaps the ratings on our stations are vastly different and B&B is more popular. Perhaps.
My next thought was that maybe Ten is under the impression that B&B will gain a larger audience at the new timeslot. But surely that can’t be right either. Wouldn’t most of the viewers be from the older generations? And don’t older generations tend to watch the news? And isn’t the news usually on (on other channels) at 6:00 pm? So HOW is Ten going to drag them away from their news to watch a really, really old soap with repeating plot lines and incest (though, this IS another matter…)? I don’t think they are.
Besides, The Simpsons is something that parents can sit their kids in front of (depending on age and show rating, of course) while dinner is being prepared or eaten. It’s the kind of show that keeps the kids away while parents are watching the news (yes, the news again!). Couldn’t it therefore be said that axing The Simpsons and replacing it with a show that kids will find completely boring is a very impractical move? I’d say so. I am saying so.
So, maybe Ten’s motives aren’t for either of those reasons? Maybe they just thought that The Simpsons has been around for many many years and it’s just time for it to go. No, that can’t be the reason! After all, The Simpsons has been on television since December 1989, and B&B has been on since March 1987. So really, if Ten was removing The Simpsons for that reason, wouldn’t cutting B&B be a much better idea?
So, why is Ten doing this, again?
Anyway, let’s move on to the next issue, something that’s less of a dramatic and confusing one and more of a really irritating one to me on a personal level, not so much public. Supernatural. Where the crap did it go? I came home from schoolies pumped to watch the next episode and I find out that it’s not even on. What’s it being replaced with? The Ex-List. Hey, I can move past that! Just chuck it on at 8:30, since Good News Week is finished for the year. Oh wait, what?! No, they can’t do that either, because of some show called Army Wives (likely to just be some stupid show about controlling wives who force their husbands to get out of bed on a Saturday morning and do star jumps or mow the lawn–oh, the horror!).
I’m angry. I think Ten is making a few very stupid decisions with their schedule and are likely to lose far more viewers than they gain. I never thought I’d say it, but I might have to start looking for programs on Channel 7 to start wasting my time with. Ten’s only redeeming quality is that they tend to give us reasonable weekend movies. Well great, that’s going to keep me there in the long run! </sarcasm>


